Custom Marketing Strategy & Implementation

I'll work with you to develop and implement a custom marketing strategy specific to your business' goals.

"For the first time as an entrepreneur, I have a waiting list for clients!"


Who This is For

A custom marketing strategy makes most sense for established businesses who are ready to break out of a plateau and generate more visibility, leads, and sales.

Create Massive Visibility

Get in front of thousands of ideal customers or clients every day.

Generate More Leads

Convert that visibility into lead flow to build your audience and nurture leads.

Convert More Customers

Convert your audience into excited customers and clients who want what you have to offer.

Step 1: Identify Your Goals

We'll work together to identify concrete goals and key performance indicators for your marketing strategy.

Step 2: Refine Your Messaging

We'll develop a deep understanding of your ideal customer or client and use that to refine your messaging.

Step 3: Build Your Marketing Strategy

I'll design a custom marketing strategy specific to your business and its goals, consulting with you along the way.

Step 4: Execute Your New Strategy

I'll support you throughout the implementation by either coaching you along the way or simply by implementing it for you.

Some of the marketing tactics we leverage...

A key part of our work together is identifying the marketing tactics that make the most sense for you and your business. Here are some of the most common tactics we implement:

Organic Social Media

Leveraging organic (i.e., unpaid) social media content and engagement to get in front of your ideal customers or clients.

Email List Growth

Using lead magnets/free content to get your ideal customers onto your email list so you can stay in contact with them.

Advanced Automation

Automating email sequences and campaigns to establish a relationship with and convert new customers.

Email Marketing

Designing and implementing an email newsletter content calendar to keep you top of mind for your ideal customers.

LinkedIn Outreach

Developing and building a system for connecting with prospective customers on LinkedIn (without spamming people).

Partnership Marketing

Partnering with other businesses and creators to get in front of their audience (e.g., podcast interviews).

Facebook Ads

Leveraging paid advertising on Facebook to rapidly build your email list and generate 1,000+ leads/month.


Designing a series of focused landing pages that increase email sign-ups and purchases.

Conversion Optimization

Optimizing your sales process and/or checkout experience to increase conversions.

Want to learn more?

Click below to schedule a free intro call with me, where we'll discuss your goals and see if we're a good fit.

What my clients say...

Every step forward with you is leaps and bounds for me.

Pam Ray

Jacob was a fantastic support for our book release. He got the whole process moving and set up a system that runs smoothly for promoting and selling books online.

Jodi McLaren

Jacob helped us attract 2,500 new leads in four months $0.60 each. Plus, we're getting an email open rate of over 40% and clickthrough rate of 10%.


Jacob is very talented and professional. He has great insights, suggestions and is up to speed on the best tools to help build your company and take it where you want it to go. Jacob is an excellent choice!


Jacob went above and beyond what I had expected. I have worked with a number of marketers and generally leave conversations feeling unheard and undervalued. Jacob makes me feel like my business is important and respected.

He made me feel as if I was important to him personally and not just for my money or my testimonial. His business comes from his heart and he is passionate about the art and the service he provides.

Mark Turnipseed

Jacob is the only coach who has spent the time to hold my hand through the entire process.

Rob Roell

Not often do you find such attention to detail, fair pricing, and generosity with insight and intelligence, but you'll find it here. Jacob has helped us get off the ground and get flying. Couldn't be more grateful!

Brian McLaren

The sense of clarity I've gained since working with you is amazing! Thank you so much!

Laura Coombs

Jacob's system has quadrupled our business in six months.

Stephanie & Jennifer

After just one call with Jacob, I got even stronger clarity about what is and where my business needs to be headed. Working with Jacob gave me new courage to believe that things can be done and that they don't have to be complicated at all.


Jacob and his team are fired up and extremely helpful. There are so many changes with marketing on the internet and he can take your business to the next level!

Marley Howard

We've been following Jacob's system for a year, and since day one have added 1,000 new email subscribers/month.


Jacob cuts through the BS and gives you only what you need to get real results.

Jordan Loscalzo

Jacob is the best online and social media marking person I know. His energy and creativity worked wonders. I highly recommend him.

Frank Alexander

Jacob's technical skills and marketing instincts have been an amazing asset to our company.

Katherine Dreyer

Not only did Jacob possess the technical expertise to revolutionize my business' marketing strategies, but he also set me up with the practical knowledge I needed to keep it going. If you're on the fence about making the jump, can guarantee it's 100% worth it!


I've worked with many coaches over the years, but none quite as impactful as Jacob in just a few sessions.

Jess Hess

Jacob has gotten our work to a vastly bigger audience than before.

Gareth Higgins

Jacob was the answer to my prayers! He knows his stuff and is a great problem solver. I love that he gives me different options and ways to look at things that I might have not considered.


He’s the real deal, y’all! Excellent coach and teacher, truly cares about his clients’ success!!

Heather Wylde

In the first week alone, Jacob helped me get over 100 new leads with less than $80 in ad spend.

Amber Lavin

Before I started working with Jacob, I was confused, overwhelmed, and unfocused. He helped me to grow my business to a place of stability and success. I even got 200 new email subscribers in 7 days.

Christina Morelli

I gained clarity on navigating social media platforms to build business strategies that make sense for my business.

Anita Hollins

Jacob gave me a great evaluation and helped me take the bigger picture of the business I manage and break it into smaller bit sized pieces. I now have attainable goals, a cohesive vision for how we can grow, and a couple of tools to play with in order to help us get to where we want to be!


Jacob is extremely professional and did a great job helping me to improve my graphic design business's marketing. Every business has room to improve, and Jacob really knows how to see where you can improve and help you achieve your goals.


For the first time as an entrepreneur, I have a waiting list for clients!

Ionsul Ferrin