Case Studies

See the results my clients get and how they achieved them.

Health and wellness company attracts 2,500 leads in 4 months.

I started working with Simon in February 2024 because they were preparing to launch the beta version of their app and needed to build an audience to attract beta testers.

Here's what we did together:

  • We developed a highly-focused PDF lead magnet titled 7 Things to Do When a Loved One is Diagnosed with Dementia.
  • I designed and built a Facebook Ad Campaign that offered the PDF lead magnet in exchange for email opt-ins.
  • We launched the campaign at a low daily budget of $15/day, targeting the app's target market.

Here are the results they got...




Leads in 4 months


Cost per lead

Online entrepreneur attracts 100+ new email subscribers in 7 days.

When I started working with Amber, she was searching for sustainable ways to grow her audience without spending hours on social media every day.

Here's what we did together:

  • Identified a topic for a high-value lead magnet solved an ultra-specific problem for her target market and primed leads for conversion.
  • Designed highly-focused Facebook Ads that offered Amber's lead magnet in exchange for subscribing to her email list.
  • Developed custom targeting criteria to display those ads to her target market.

Here's what we achieved...


Leads in 7 days


Total ad spend


Cost per lead

Relationship coach generates 1,000+ email subscribers every month for $0.83/lead.

In 2021, Jerry approached me because he wanted to double his email list from 4,000 email subscribers

Here's what we did together:

  • We reviewed his backlog of previously published content and repackaged it into a high-value PDF lead magnet.
  • Designed a simple Facebook Ad Campaign that offered the PDF lead magnet in exchange for email opt-ins.
  • Used data-driven targeting with lookalike audiences to get his ad in front of the right audience. 

Here are the results he got...


New leads/month


Leads in 12 months


Cost per lead

Online course creator adds 3,000 leads to her email list.

Becca had previously tried using Facebook Ads to build her list, but had a sneaking suspicion that she was spending way too much money on ads compared to the results she was getting.

Here's what we did together:

  • Dialed in her existing lead magnet to highlight the specific result it helps people achieve and design focused ad creative to go with it.
  • Built a Facebook Ad campaign to promote her lead magnet and tested a variety of different audiences. 
  • Created an automated email welcome sequence to build relationships with and convert her new leads.

Here's what Becca achieved...




decrease in ad costs

Online coach generates 200 new email subscribers in 7 days.

"Before I started working with Jacob I was confused, overwhelmed, and unfocused. He helped me to grow my couples conflict resolution coaching business to a place of stability and success."

Here's how we did that:

  • After learning about her business and goals, I developed a custom marketing strategy for Christina.
  • I coached her through the implementation process, including developing a PDF lead magnet, 5 Key Conversations to Know if Someone is a Compatible Partner.
  • We developed an ad campaign to drive traffic to her lead magnet and generate new leads for her coaching program.

Interested in Working Together?

What My Other Clients Say...

After just one call with Jacob, I got even stronger clarity about what is and where my business needs to be headed. Working with Jacob gave me new courage to believe that things can be done and that they don't have to be complicated at all.


For the first time as an entrepreneur, I have a waiting list for clients!

Ionsul Ferrin

Jacob is the only coach who has spent the time to hold my hand through the entire process.

Rob Roell

Jacob helped us attract 2,500 new leads in four months $0.60 each. Plus, we're getting an email open rate of over 40% and clickthrough rate of 10%.


In the first week alone, Jacob helped me get over 100 new leads with less than $80 in ad spend.

Amber Lavin

Jacob's system has quadrupled our business in six months.

Stephanie & Jennifer

Jacob is the best online and social media marking person I know. His energy and creativity worked wonders. I highly recommend him.

Frank Alexander

Jacob gave me a great evaluation and helped me take the bigger picture of the business I manage and break it into smaller bit sized pieces. I now have attainable goals, a cohesive vision for how we can grow, and a couple of tools to play with in order to help us get to where we want to be!


The sense of clarity I've gained since working with you is amazing! Thank you so much!

Laura Coombs

Every step forward with you is leaps and bounds for me.

Pam Ray

Jacob was a fantastic support for our book release. He got the whole process moving and set up a system that runs smoothly for promoting and selling books online.

Jodi McLaren

Jacob went above and beyond what I had expected. I have worked with a number of marketers and generally leave conversations feeling unheard and undervalued. Jacob makes me feel like my business is important and respected.

He made me feel as if I was important to him personally and not just for my money or my testimonial. His business comes from his heart and he is passionate about the art and the service he provides.

Mark Turnipseed

Before I started working with Jacob, I was confused, overwhelmed, and unfocused. He helped me to grow my business to a place of stability and success. I even got 200 new email subscribers in 7 days.

Christina Morelli

Jacob's technical skills and marketing instincts have been an amazing asset to our company.

Katherine Dreyer

We've been following Jacob's system for a year, and since day one have added 1,000 new email subscribers/month.


I gained clarity on navigating social media platforms to build business strategies that make sense for my business.

Anita Hollins

Jacob was the answer to my prayers! He knows his stuff and is a great problem solver. I love that he gives me different options and ways to look at things that I might have not considered.


Jacob and his team are fired up and extremely helpful. There are so many changes with marketing on the internet and he can take your business to the next level!

Marley Howard

I've worked with many coaches over the years, but none quite as impactful as Jacob in just a few sessions.

Jess Hess

Jacob is extremely professional and did a great job helping me to improve my graphic design business's marketing. Every business has room to improve, and Jacob really knows how to see where you can improve and help you achieve your goals.


Not only did Jacob possess the technical expertise to revolutionize my business' marketing strategies, but he also set me up with the practical knowledge I needed to keep it going. If you're on the fence about making the jump, can guarantee it's 100% worth it!


Not often do you find such attention to detail, fair pricing, and generosity with insight and intelligence, but you'll find it here. Jacob has helped us get off the ground and get flying. Couldn't be more grateful!

Brian McLaren

Jacob cuts through the BS and gives you only what you need to get real results.

Jordan Loscalzo

He’s the real deal, y’all! Excellent coach and teacher, truly cares about his clients’ success!!

Heather Wylde

Jacob has gotten our work to a vastly bigger audience than before.

Gareth Higgins

Jacob is very talented and professional. He has great insights, suggestions and is up to speed on the best tools to help build your company and take it where you want it to go. Jacob is an excellent choice!