Scale Your Email List and Make More Sales.

Leverage a custom email marketing strategy to build your email list, nurture your audience, and convert new customers.

"Before I started working with Jacob I was confused, overwhelmed, and unfocused. He helped me to grow my couples conflict resolution coaching business to a place of stability and success. I even got 200 new email subscribers in 7 days."

CHRISTINA

Any of this sound Familiar?


You've tried creating lead magnets before, but they've not attracted a ton of new subscribers.

You don't have a solid, consistent strategy for emailing your list, and don't know where to begin.

You know you need to create automated email sequences, but don't know which to create.

You understand the process of building an email list, but the pesky tech stuff trips you up.

4 Pillars of an Effective Email Marketing Strategy

When it comes down to it, there are only four things your email marketing strategy needs to accomplish.

  1. 1
    Attract: Capture your ideal customers' attention with a high-value free resource that helps them achieve a specific result or outcome.
  2. 2
    Opt-In: Create a conversion-optimized landing page and opt-in process so your ideal customers seamlessly sign up to receive your free resource.
  3. 3
    Automate: Leverage marketing automation to deliver your free resource and follow up with new leads automatically to add more value, strengthen the relationship, and convert them to customers.
  4. 4
    Nurture: Email your list regularly to stay top-of-mind, provide value, and turn subscribers into lifetime customers.

What's We Can Do For You

Set up your email marketing system

You have to set up your email marketing system before you can send any emails. We'll do all of this for you, including:

  • Building email templates using your brand's fonts, logos, and color scheme.
  • Adding email opt-in forms to your website.
  • Set up list segmentation.
  • Importing your existing email subscribers into a new system.
  • Setting up the required SPF, DKIM, and DMARC records for your domain to keep your emails from landing in spam.

Create a high-value lead magnet to attract new subscribers

We'll design a highly focused, high-value lead magnet that meets our four criteria for an effective lead magnet: 

  • Provides massive value to your target market.
  • Promises a specific, compelling result.
  • Generates excitement about the result.
  • Aligns with your product line.

Automate the opt-in Process to create a seamless user experience

We'll build an automated system so leads can sign up for your lead magnet and receive it immediately via email, including: 

  • Designing and building a landing page with a form leads complete to sign up.
  • Automatically directing leads to a custom thank-you page after they've signed up.
  • Writing and automating an email that delivers the lead magnet to new leads.

WRITE AN AUTOMATED EMAIL WELCOME SEQUENCE THAT CONVERTS

We'll write and automate a welcome email sequence that new leads will receive after signing up for your lead magnet. Every welcome sequence we write achieves four key goals:

  • Setting the tone for what subscribers can expect from your emails.
  • Building trust and rapport by continuing to provide massive value.
  • Encouraging leads to engage on a deeper level.
  • Making a compelling offer to purchase.

OPTIMIZE YOUR WEBSITE TO TURN WEB TRAFFIC INTO SUBSCRIBERS

We'll optimize website for lead generation so you can convert more of your website visitors to email subscribers. We'll build custom calls-to-action and place them on your highest traffic pages to make the most of your web traffic.

DESIGN A CUSTOM EMAIL CONTENT & Newsletter STRATEGY

We'll design a custom email content strategy so you're never left wondering what to send your email subscribers. We'll identify the major content areas of your brand and develop a 12-month content calendar with weekly topics and outlines for each email.

What's Included

4 content strategy coaching calls

We'll have a weekly hour-long coaching call during Weeks 1-4 to work on your content strategy. This is where we will:

  • Dial in your messaging so you can craft content that speaks directly to your ideal customers.
  • Identify which social/content platforms to focus on so you can get in front of as many of your ideal customers as quickly as possible.
  • Develop your content calendar by identifying 25-50 specific content topics and turning each topic into a concise outline that will streamline the writing (or recording) process.
  • Help you get started creating content by giving you tools and strategies for turning an outline into a compelling post.

8 Content Reviews

I'll review a piece of content each week during Weeks 5-12. In reviewing each piece of content, I'll provide actionable feedback and suggested edits with a focus on the following:

  • Hook: How you're grabbing your audience's attention to get them to keep reading (or watching).
  • Structure: How your post is organized to be clear and compelling.
  • Flow: How your post flows overall, including transitions.
  • Grammar: Common grammar mistakes that diminish your credibility.
  • Conciseness: How your post compellingly communicates its key points in the shortest length possible.
  • Call to Action: How your post prompts the reader (or viewer) to take action.

8 Content Check-In Calls

We'll have a weekly 30-minute coaching call during Weeks 5-12 to check in on the content creation process. The focus of these calls shifts based on the support you need, but in general we use this time for the following:

  • Reviewing and discussing any feedback you received from a content review, including taking a look at any improvements you've made based on my feedback.
  • Analyzing content performance and suggesting tactics for improving your reach and engagement.
  • Identifying and dissecting your top-performing posts so we can incorporate the most successful elements into future content.
  • Discussing strategies and tactics for repurposing and repackaging your content for other formats and platforms.

Ongoing Support via Voxer

You'll have unlimited 12-week access to me via Voxer so you can always reach out to me as questions arise. This is perfect for when you have a question that you need answered before our next call together.

Content Strategy Resource Pack

You'll get access to my Content Strategy Resource Pack, which includes worksheets, templates, and resources to make every step of the process easier. Here are some of my favorites that are included:

  • Content Topic Sheet: Use this template to plan and outline a year's worth of content in one sitting.
  • Content Repurposing Cheat Sheet: Use this cheat sheet for quick and easy instructions on how to repackage a piece of content for another format or platform.
  • ChatGPT Topic Generation Prompts: Use these ChatGPT prompts to quickly generate dozens of post topics and outlines.
  • Content Swipe File: Get access to a library of my most successful social posts that you can use as templates and models for your own content.
  • 2-Step Playbook: Implement the tactics in this guide to turn social media followers into warm leads.

Want to Learn More?

Click below to schedule a free intro call with me to discuss your email marketing strategy and how I can help.

What Clients Say...

Jacob's system has quadrupled our business in six months.

Stephanie & Jennifer

We've been following Jacob's system for a year, and since day one have added 1,000 new email subscribers/month.

Jerry

Not only did Jacob possess the technical expertise to revolutionize my business' marketing strategies, but he also set me up with the practical knowledge I needed to keep it going. If you're on the fence about making the jump, can guarantee it's 100% worth it!

Haley

Jacob is the best online and social media marking person I know. His energy and creativity worked wonders. I highly recommend him.

Frank Alexander

Jacob has gotten our work to a vastly bigger audience than before.

Gareth Higgins

Jacob gave me a great evaluation and helped me take the bigger picture of the business I manage and break it into smaller bit sized pieces. I now have attainable goals, a cohesive vision for how we can grow, and a couple of tools to play with in order to help us get to where we want to be!

Walt

For the first time as an entrepreneur, I have a waiting list for clients!

Ionsul Ferrin

Jacob is very talented and professional. He has great insights, suggestions and is up to speed on the best tools to help build your company and take it where you want it to go. Jacob is an excellent choice!

Lynn

Jacob was a fantastic support for our book release. He got the whole process moving and set up a system that runs smoothly for promoting and selling books online.

Jodi McLaren

Jacob's technical skills and marketing instincts have been an amazing asset to our company.

Katherine Dreyer

Before I started working with Jacob, I was confused, overwhelmed, and unfocused. He helped me to grow my business to a place of stability and success. I even got 200 new email subscribers in 7 days.

Christina Morelli

In the first week alone, Jacob helped me get over 100 new leads with less than $80 in ad spend.

Amber Lavin

Jacob cuts through the BS and gives you only what you need to get real results.

Jordan Loscalzo

Jacob is the only coach who has spent the time to hold my hand through the entire process.

Rob Roell

He’s the real deal, y’all! Excellent coach and teacher, truly cares about his clients’ success!!

Heather Wylde

The sense of clarity I've gained since working with you is amazing! Thank you so much!

Laura Coombs

Jacob went above and beyond what I had expected. I have worked with a number of marketers and generally leave conversations feeling unheard and undervalued. Jacob makes me feel like my business is important and respected.

He made me feel as if I was important to him personally and not just for my money or my testimonial. His business comes from his heart and he is passionate about the art and the service he provides.

Mark Turnipseed

Jacob was the answer to my prayers! He knows his stuff and is a great problem solver. I love that he gives me different options and ways to look at things that I might have not considered.

Lisa

Jacob is extremely professional and did a great job helping me to improve my graphic design business's marketing. Every business has room to improve, and Jacob really knows how to see where you can improve and help you achieve your goals.

Ryland

I've worked with many coaches over the years, but none quite as impactful as Jacob in just a few sessions.

Jess Hess

Not often do you find such attention to detail, fair pricing, and generosity with insight and intelligence, but you'll find it here. Jacob has helped us get off the ground and get flying. Couldn't be more grateful!

Brian McLaren

Jacob and his team are fired up and extremely helpful. There are so many changes with marketing on the internet and he can take your business to the next level!
 
 

Marley Howard

After just one call with Jacob, I got even stronger clarity about what is and where my business needs to be headed. Working with Jacob gave me new courage to believe that things can be done and that they don't have to be complicated at all.

Cornelia

I gained clarity on navigating social media platforms to build business strategies that make sense for my business.

Anita Hollins

Jacob is the only coach who has spent the time to hold my hand through the entire process.

Rob

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